US Accounting Market

The accounting market, metro by metro

How many firms actually operate in a given city, how large they are and what they pay — from the Census Bureau's own count of establishments with employees. Four service codes, 20 metro areas.

By service

ServiceFirms nationwideAvg payPer firm
CPA firms53,258$99,53010.5
Bookkeeping services44,377$56,3785.3
Tax preparation26,819$25,0314.7
Payroll services4,560$81,14526.6

By metro

Why firm size is the number to look at

Establishment counts tell you how crowded a market is; employees per firm tell you what kind of market it is. Washington DC averages 20.9 employees per CPA practice, Miami 5.5. Same profession, same country, completely different businesses — one is built on institutional clients, the other on a long tail of small ones.

Source: U.S. Census Bureau, County Business Patterns 2022, NAICS 5412 and its four sub-codes. Metro figures cover the full statistical area, which is wider than the city itself.